Importance of Certification

Dr. Kamal Patel discusses the significance of branding, lessons learned, problems, and solutions. Dr. Patel describes the demand for new tires in the 1900s, which benefited Michelin in the French automobile industry. Similarly, in the arena of pain medicine, there are patients who are aging and will require treatment. Older people are becoming more technologically savvy, and healthcare marketing is evolving as people look up online credentials. Dr. Patel guides physicians on how to obtain “The American Board of Interventional Pain Physicians (ABIPP) Certification.”