how to start social media advertising
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Facebook is a great place to start advertising. Benchmark against other practices in your area to see what your competitors are doing. Create a strategy with measurable goals for what you want to accomplish with your social marketing (ex. grow followers, increase engagement on posts, or generate qualified leads through Facebook Ads). Keep a consistent look by using templates that meet your brand standards. Also, be sure to use correct sizing with images/video for each platform (included below). The tone of your messaging should align with your brand’s voice. Dedicating a staff member or outsourcing your social media marketing will help keep uniformity. There are social management softwares to schedule your content across multiple platforms and track analytics.
1. Facebook/LinkedIn: Specs: 1200 x 628
2. Twitter: Specs: 800 x 418
3. Instagram: Specs: 600 x 600″
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